David Krull David Krull

Banishing the Boardroom Ghost: When Emotional History Haunts Strategic Decisions

In the world of family enterprise, the most intense debates often have very little to do with the numbers on the balance sheet. You might be sitting in a boardroom discussing a new capital expenditure or a shift in market strategy, but the tension in the room feels heavy, disproportionately so for the topic at hand. When a simple disagreement over a line item turns into a heated, defensive argument, you aren't just dealing with a business problem.

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David Krull David Krull

Why Giant Leaps Fail: The Art of Small Beginnings

Every January, I watch the same movie play out. A family business leader sits across from me, exhausted but determined, and slides a piece of paper across the desk. It’s a list of "Big Hairy Audacious Goals" for the New Year. Double revenue. Open three new locations. Finally sort out the succession plan.

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Limelight Marketing Systems Limelight Marketing Systems

The Art of Pruning: Why Letting Go is the Only Way to Grow

Consider the lifecycle of a vineyard in late autumn. To the untrained eye, the vines look barren and the harvest seems over. But any seasoned vineyard manager will tell you that this is actually the most important part of the year.

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Limelight Marketing Systems Limelight Marketing Systems

The Third Entity: Give the Family Business a Seat at the Table

This concept of the "third entity" is a popular coaching technique that also has roots in family therapy. 

This concept acknowledges that in any relational system, there exists something beyond the individuals. It’s a shared dynamic or container that has its own needs, energy, and future. 

In a family business, that third entity is the business itself.

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Limelight Marketing Systems Limelight Marketing Systems

How to Create a Conflict Resolution Framework

Conflict brings clarity. It’s an invaluable tool when it’s navigated in healthy and respectful ways. 

Leveraging conflict as a tool for growth can be a challenge. As The Family Business Coach, I recommend creating a lifeline—a Conflict Resolution Framework.

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Limelight Marketing Systems Limelight Marketing Systems

Better Balance: Understanding the 3-Circle Model for Family Businesses

Unlike traditional businesses, family enterprises must balance the complex dynamics of ownership, business operations, and family relationships. 

The 3-Circle Model provides key insights into and holistic support for the unique dynamics and challenges that arise at the intersection of these three areas.

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Limelight Marketing Systems Limelight Marketing Systems

Ownership Transition: A Process, Not an Event

Ownership transition is a process, not an event. 

Successful transitions should be like successful families— built on the foundation of careful planning, transparent communication, and a commitment to addressing the emotional and relational dynamics involved. 

Wherever you are in your family business, there are many critical factors to consider when preparing for an ownership transition.

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Limelight Marketing Systems Limelight Marketing Systems

How to Conduct an Annual Family Member Review

Navigating complex family dynamics in business and personal relationships is a delicate task, especially when providing professional performance feedback. Yet an annual performance review is critical for gaining valuable insights and improving performance year-over-year.

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Limelight Marketing Systems Limelight Marketing Systems

Conflict Resolution 101: Keep the Family in Family Business

Strong familial bonds and values define a family and, when prioritized, can be the business's greatest asset. 

These close-knit relationships can also create intense conflicts that begin in the boardroom and seep into the living room. (Or vice versa!) 

Above all, you must work diligently to keep the family in Family Business. 

Effective conflict resolution is essential to maintaining harmony and productivity in a family-run enterprise.

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Limelight Marketing Systems Limelight Marketing Systems

Fortify Your Future: Why a Future-Ready Shareholder Agreement is Vital to Your Enterprise

Having a comprehensive, future-ready agreement ensures smoother transitions, resolves disputes more effectively, and provides a framework for navigating crises.

A future-ready shareholders’ agreement should cover several key areas to protect your family enterprise from future uncertainties. The information gaps from an outdated shareholders’ agreement could undermine your business if left unaddressed. 

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Limelight Marketing Systems Limelight Marketing Systems

Don’t let your business be a casualty of survival bias

The U.S. military had a problem. It was WWII and the Americans were seeing plane after plane shot down by German forces. 

Naval researchers quickly went to work searching for hard data that would identify and solve the fatal flaws. 

The analysts painstakingly studied, reviewed, and recorded the bullet holes and damage of the returning bomber aircraft, searching for vulnerabilities in the design. Initial findings showed a clear trend: the damage was most concentrated on the wings, fuselage, and tail. 

The solution, they believed, was simple: Increase the armor to the most vulnerable areas.


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